Our take on  all things experiential

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News
Deep Dive
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Deep Dive

Tech maximalism is over. So are charm bracelets.

Geraldine Campbell
Date
News

XP Land is going to Cannes

Geraldine Campbell
Date
Interview

7 Questions with David Shulman: Why the Idea Can Only Go as Far as the Budget

Eve Riskind
Date
Analysis

XP Dispatch: June 2026

Samantha Stallard
Date
Opinion

What the Experiential Industry Can Learn from Child Psychology

Lesly Simmons
Date
Deep Dive

13 Brands On Our XP Radar Right Now

Geraldine Campbell
Date
Deep Dive

Why Are Hotels So Bad at Experience?

Geraldine Campbell
Date
Interview

7 Questions with Lauren Austin: Why We Should All Stop Trying to Quantify Love

Geraldine Campbell
Date
Interview

7 Questions with Daniel Hettwer of Solomon Group: On Being the Guide, Not the Hero

Geraldine Campbell
Date
Analysis

XP Dispatch: May 2026

Samantha Stallard
Date
Interview

7 Questions with the Co-Founders of Invisible North: Why Experiential Is a Mindset, Not a Channel

Geraldine Campbell
Date
Opinion

When Did the Experience Become the Bag?

Jenna Isken
Date