Our take on  all things experiential

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News
Video
Deep Dive
Opinion
Interview
Analysis
Opinion

Our Industry's Big Problem: We Make It Look Too Easy

Erica Boeke
Date
Opinion

XP Leaders: Forward to Your CMO (and CFO and CEO)

Erica Boeke
Date
News

F*ck It, We'll Do It Live From the Edge of Experiential

Erica Boeke
Date
News

XP LAND IS THE INDUSTRY'S MATCHMAKER IRL

Erica Boeke
Date
Interview

7 Questions With Jamie Reilly: Why Fans Who’ll Never See a Game Are Sports’ Biggest Opportunity

Geraldine Campbell
Date
Opinion

Not So Fast, Enshittification

Erica Boeke
Date
Analysis

XP Dispatch: August 2026

Samantha Stallard
Date
Analysis

The XP Matrix: Field Notes from the Beach

Geraldine Campbell
Date
Analysis

The Debut of Doors in 5: Inside the LinkedIn Rooftop at Cannes Lions

Samantha Stallard
Date
News

The Fans Have It: A Cannes Cooling Devices Recap

Geraldine Campbell
Date
Analysis

XP Dispatch: July 2026

Geraldine Campbell
Date
Deep Dive

Tech Maximalism Is Over. So Are Charm Bracelets.

Geraldine Campbell
Date