WE ARE HERE TO HELP THE XP INDUSTRY CONNECT. CREATE. COLLABORATE. COMMERCIALIZE.
bUILT FOR THE EXPERIENTIAL LEADERS WHO MAKE THE MAGIC.
XP Land is the platform that defines, elevates and unites the entire experiential industry. It is a place for the makers, the dreamers, and the doers who understand that shared, in-person experiences have a power all their own. Because at our core, we all seek moments that connect us and remind us of our shared humanity.
We built XP Land because we need XP Land: to serve and elevate the booming industry we spent our careers building, to create authoritative and inspiring content, valuable resources and tools for the millions who make the magic.

Leadership Team

Author, founder, minor league usher (true story, sold as TV pilot), Erica has been gathering people her whole life — from epic family Thanksgivings to the Teen Vogue Summit and Fast Company Innovation Festival. She believes live experiences change how people see the world.

A strategist with a track record spanning WIRED, Architectural Digest and Condé Nast Traveler, Caitie has produced everything from installations at Art Basel to VIP greenrooms at the Oscars. A Cornell grad and Red Sox fan, she believes events are the ultimate community builder.

A magazine editor turned brand strategist, Geraldine has worked with companies ranging from a mill on a mission to revitalize grains to blue chip companies like BP, Nike, and Panasonic. Her past lives also include investment banker, OR consultant, and math teacher.

An agency veteran who has brought brands to life on land, sea, and space, Jenna has worked with everyone from HBO Max, Adobe, and ESPN to startups scaling to IPO. A former D1 athlete and mom to two rookie humans, she believes in authentic connections and strategic chaos.
Collective + Advisors











