WE ARE HERE TO HELP THE XP INDUSTRY CONNECT. CREATE. COLLABORATE. COMMERCIALIZE.

bUILT FOR THE EXPERIENTIAL LEADERS WHO MAKE THE MAGIC.

XP Land is the platform that defines, elevates and unites the entire experiential industry. It is a place for the makers, the dreamers, and the doers who understand that shared, in-person experiences have a power all their own. Because at our core, we all seek moments that connect us and remind us of our shared humanity.

We built XP Land because we need XP Land: to serve and elevate the booming industry we spent our careers building, to create authoritative and inspiring content, valuable resources and tools for the millions who make the magic.

Leadership Team

Erica Boeke
Erica Boeke
CEO

Author, founder, minor league usher (true story, sold as TV pilot), Erica has been gathering people her whole life — from epic family Thanksgivings to the Teen Vogue Summit and Fast Company Innovation Festival. She believes live experiences change how people see the world.

Caitie Murphy
Caitie Murphy
Head of Strategy

A strategist with a track record spanning WIRED, Architectural Digest and Condé Nast Traveler, Caitie has produced everything from installations at Art Basel to VIP greenrooms at the Oscars. A Cornell grad and Red Sox fan, she believes events are the ultimate community builder.

Geraldine Campbell
Geraldine Campbell
Head of Content

A magazine editor turned brand strategist, Geraldine has worked with companies ranging from a mill on a mission to revitalize grains to blue chip companies like BP, Nike, and Panasonic. Her past lives also include investment banker, OR consultant, and math teacher.

Jenna Isken
Jenna Isken
Head of Product

An agency veteran who has brought brands to life on land, sea, and space, Jenna has worked with everyone from HBO Max, Adobe, and ESPN to startups scaling to IPO. A former D1 athlete and mom to two rookie humans, she believes in authentic connections and strategic chaos.

Collective + Advisors

Greg Hall
Greg Hall
Design

Samantha Stallard
Samantha Stallard
Content

Lisa Jaycox
Lisa Jaycox
Marketing

Lori Hoffman
Lori Hoffman
Editorial

Andrew Kilbourn
Andrew Kilbourn
Experiential

Michael Gersh
Michael Gersh
Operations

Brett Paden
Brett Paden
Technology

Alicia Yaffe
Alicia Yaffe
XP Council Advisor

Lou Murray
Lou Murray
XP Council Advisor

Louisa St Pierre
Louisa St Pierre
XP Council Advisor

Michael Barclay II
Michael Barclay II
XP Council Advisor

Lesly Simmons
Lesly Simmons
XP Council Advisor

The future of experiential is already happening. Join us:

Read the room

Sharp takes, big ideas, and the people behind the industry's most talked-about experiences — the best way to get to know us is to read us. Or get the industry in your inbox and we'll come to you. 

Find your people

Our curated communities are for the people shaping experiential: the XP Council for established leaders, and XP Next for the rising stars on their way up. Wherever you are in the industry, there's a seat for you.

Meet your match

XP Match connects brands with experiential partners based on real vetting, real needs, and real chemistry. More than a directory. A trusted resource at the center of the industry.