Experiential (or XP) is an industry that some find hard to define and even harder to differentiate. So let us make it simple:
In a world where so many of us block out ads, are overwhelmed by social media, and crave authentic connection — people actively seek out experiences. And gladly pay for them. And travel to experience them. XP has grown up. It has become a powerful industry of its own.
XP Land is the ecosystem for event makers, creatives, live storytellers, bold brands, and world-building places and spaces that drive growth for the $2T+ experiential industry*.
XP Land was launched by industry insiders, and delivers curated tools, gatherings and community, as well as best-in-class consulting that enables culture-shaping leaders and newcomers to innovate, collaborate and thrive in the YOLO economy.
Community, content, connection for the world’s most experiential minds.
Experiential strategy, creative ideation, theatrical storytelling. Best-in-class consulting on all things XP.
Useful tools to help our community collaborate and create even more awe. First up - the 100 Most Creative Visionaries in XP.
The first-ever experiential upfronts coming this May 2024, in partnership with C2 Montréal.
When we say “insider,” we mean it. The XP Land team comes from the industry itself.
We are experiential architects, editorial programmers, experience-makers and impact-drivers. You may have seen our work at Fast Company, Condé Nast, GQ, Teen Vogue, WIRED, IMG Fashion Week, iHeartRadio, Arch Digest, Google, Vox, The New York Times, Cannes Lions, YouTube, SXSW, Art Basel, Comic-Con, the Oscars, the Aspen Institute, and many, many more.
Shannon Barr
Cesar Benoit Jr.
Ayana Byrd
Geraldine Campbell
Alexa Carr
Ron Kelly
Kenrya Rankin
Aaron Rasmussen
Hannah Rose
Lindsey Laseter, Lasso
Digital Citizen
Jan Klier, Video Editor
Fuaud Yasin, Membership Advisor
Katrina Klier, Marketing Advisor
Lisa Jaycox, Head of Audience Development + Community
Creative Ave.