XP Land - The Art, Science & Impact of Experiential

Gift Guide
XP Land Holiday Gift Guide: The sports fan
Gift Guide
XP Land Holiday Gift Guide: The conference crowd

Resources
How can the XP community help Save Our Stages?
Hopping off of their bikes outside Times Square’s St. James Theatre last week, New York Senator Chuck Schumer and “American Utopia” creator David Byrne posed under the marquee to commemorate the return of live theater and the success of Save Our Stages. The Schumer-led…

Ones to Watch
Ones to watch (and laugh at), compliments of Vulture

Editors’ Picks

In My Experience
Festival safety, and what Astroworld got wrong, from the music lover’s perspective
News
Learning from tragedy: XP lessons from Astroworld

Gift Guide
XP Land Holiday Gift Guide: The immersive enthusiast
As holiday gift buying kicks into high gear early this year, the experiential experts at XP Land have put together a series of buying guides for industry professionals and fans. We’ll be rolling out our curated gift guide suggestions through Black Friday, so stay…
The Breakdown
What does the imminent influx of international travelers mean for XP?
Is it time to throw the “open for business” banner on Lady Liberty? Because international travelers will be returning to the U.S. next week. The ~unprecedented~ travel restrictions in place since March 2020 have kept millions of visitors from Canada, Mexico, India, Brazil, China…
Resources
XP Land’s Guide to Measuring FOMO: Part 1
The brands that don’t invest in experiential aren’t confused about its power. They absolutely understand the impact it has on consumers and how it establishes connection to foster lasting trust. They know the magic of experiences. But, what they don’t know is how to…
What in the XP Just Happened?
New York’s immersive Banksy exhibit: Innovative or gimmicky?
The immersive “Banksy: Genius or Vandal?” exhibit launched in Brussels, Belgium, in the spring, following the international success of the “Immersive Van Gogh” (and later its rival “Van Gogh: The Immersive Experience”). Now Banksy’s snuck its way to the US, with temporary pop-up locations…
News
XP News from Elsewhere: November 12th, 2021
Justin Bieber brings Justice to the metaverse The Hollywood Reporter: Justin Bieber is partnering with the metaverse concert platform Wave for a live show on Nov. 18. Biebs’ movements and vocals will be captured in a studio, then translated into a live avatar for…
News
And the Oscar goes to…: XP do’s and don’ts from the brand new Academy Museum of Motion Pictures
Of course the opening of the Academy Museum of Motion Pictures in Los Angeles was filled with drama. The museum, dedicated to the art and science of movies, opened last month over schedule (four years!) and over budget (costing $484 million). But, like any…
Gift Guide
XP Land Holiday Gift Guide: The music festival-goer
As holiday gift buying kicks into high gear early this year, the experiential experts at XP Land have put together a series of buying guides for industry professionals and fans. We’ll be rolling out our curated gift guide suggestions through Black Friday, so stay…
Gift Guide
XP Land Holiday Gift Guide: The producer
As holiday gift buying kicks into high gear early this year, the experiential experts at XP Land have put together a series of buying guides for industry professionals and fans. We’ll be rolling out our curated gift guide suggestions through Black Friday, so stay…
Projects
What in the XP ever happened to…: Learning from Pokémon Go, HQ Trivia and more
What’s the ”My Sharona” of the experiential industry? Or “Ice Ice Baby?” or “Stacy’s Mom?” That one activation or experience that was everywhere and then, just like that, it was gone. As the XP Land team gears up for Q4 wrap-ups and 2022 planning,…
News
XP News from Elsewhere: November 5th, 2021
Pinterest gets into live shopping with launch of Pinterest TV TechCrunch: Pinterest is getting into live shopping as part of its move from inspirational shopping site to a home for creator content as well. The company announced Pinterest TV — a series of live,…
News
How OZY Media exaggerated its way into infamy — and the XP repercussions
In the eternal words of Ernest Hemingway, OZY Media’s downfall happened “gradually and then suddenly.” You’ve no doubt heard that, following last week’s media storm over (allegedly) hugely inflated audience numbers and the bizarre case of a company co-founder impersonating a YouTube exec, OZY…
Q&A
On the future of live music: Q&A with music + marketing pro Dan Severs
Nothing brings people together quite like music. For many of us, the familiarity of our favorite artists and the endorphin rush of discovering a new song helped us survive the last 18-plus months. We reminisced on social media about the last concert we attended…
What to XPect
Fall preview, part deux: Even more pumpkin-spiced XP
Ah, fall is here. Sweater weather. Pumpkin-spiced everything (yeah, it’s a bit cheugy, but it’s also yummy). Football. Back-to-school sales. And our personal favorite: The experience of stepping on satisfyingly crunchy leaves during your afternoon walk (results may vary, crunchy leaves not guaranteed). The…
Platform Reviews
Are virtual platforms finally catching up to Gen Z creators?
There was a brief period in 2020 where low production value video was deemed acceptable at virtual events — the world was falling apart, so did it really matter that we were having such a rough time of it at online meetings, conferences and…
Q&A
Meet the audacious mind behind Meow Wolf: Vince Kadlubek
Meow Wolf is incredibly difficult to describe, and perhaps that’s part of the point. The art collective has made a name for itself over the past decade-plus creating destination-specific, immersive installations that truly elevate the very definition of experiential. There are certainly comparisons that…
The Breakdown
Reading the book tour revolution through the XP lens
Is this a book tour or a rock concert? Or wait, is this a virtual conference? One could be forgiven for not quite being able to tell the difference. Book tours, a publisher-funded promotional mechanism for new releases, are a bit all over the…
5 Questions With…
The importance of diverse voices in XP: Q&A with arts exec Ana De Archuleta
Ana De Archuleta is director of artistic operations at National Sawdust, a nonprofit performing arts organization and music venue in Williamsburg, Brooklyn founded in 2015. She’s built a career as a strategic and dynamic leader in the performing arts who is committed to the…
In My Experience
Standing ovations and musical metaphors: The return of Broadway
Broadway’s back, thank god. I’m a true theater girl who, in the before times, tried to get to two shows a month, up for seeing pretty much anything and everything. In March 2020, I had far-too expensive orchestra tickets to see the long-awaited “Company”…

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Editors’ Picks

Welcome to XP Land

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Editors’ Picks

Welcome to XP Land

FOMO yet?
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FOMO yet?
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