Our take on all things experiential

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Interview

7 Questions with David Shulman: Why the Idea Can Only Go as Far as the Budget

Eve Riskind
Date
Interview

7 Questions with Lauren Austin: Why We Should All Stop Trying to Quantify Love

Geraldine Campbell
Date
Interview

7 Questions with Daniel Hettwer of Solomon Group: On Being the Guide, Not the Hero

Geraldine Campbell
Date
Interview

7 Questions with the Co-Founders of Invisible North: Why Experiential Is a Mindset, Not a Channel

Geraldine Campbell
Date
Interview

7 Questions with James Wallman: The Experience Economy Has Arrived. Now What?

Geraldine Campbell
Date
Interview

7 Questions with Frankie Margotta: Why Strategy Isn’t (Just) a Creative Exercise

Geraldine Campbell
Date
Interview

How Experiential Is Changing in 2026, According to the XP Council

Samantha Stallard
Date
Interview

Welcome to the XPOD: Conversations with Creatives

Samantha Stallard
Date
Interview

Why London Is Winning the Experience Economy

Geraldine Campbell
Date
Interview

Amid Rising Ticket Prices, a Donation-Based Immersive Theater Company Is Thriving

Geraldine Campbell
Date
Interview

How AI Is Making Live Events More Real Than Ever

Michael Barclay II
Date
Interview

What It Means to Be an XLISTER—and Why It Might Be You

Samantha Stallard
Date