Our take on  all things experiential

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Deep Dive

Inside the Industry's Identity Check

Geraldine Campbell
Date
Interview

7 Questions with James Wallman: The Experience Economy Has Arrived. Now What?

Geraldine Campbell
Date
Interview

7 Questions with Frankie Margotta: Why Strategy Isn’t (Just) a Creative Exercise

Geraldine Campbell
Date
News

Who Belongs on the Next XLIST?

Samantha Stallard
Date
Opinion

If Attendance Is Easy, What Are We Measuring?

Samantha Stallard
Date
Opinion

The New Job of Brand Experiences: Earning Trust

Daniel Hettwer
Date
Opinion

If We Can’t Name It, We Can’t Grow It

Erica Boeke
Date
Opinion

Everyone’s a Storyteller, but Few Are Doing the Work

Samantha Stallard
Date
Opinion

In Vegas, Everything Is Immersive — And That’s a Problem

Alicia Yaffe
Date
Interview

How Experiential Is Changing in 2026, According to the XP Council

Samantha Stallard
Date
Opinion

The Pop-Tarts Bowl Won Because It Remembered Sports Are Supposed to Be Fun

Jenna Isken
Date
News

Five Signals Shaping Live Experiences in 2026

Samantha Stallard
Date