Our take on  all things experiential

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Interview

7 Questions with Daniel Hettwer of Solomon Group: On Being the Guide, Not the Hero

Geraldine Campbell
Date
Analysis

XP Dispatch: May 2026

Samantha Stallard
Date
Interview

7 Questions with the Co-Founders of Invisible North: Why Experiential Is a Mindset, Not a Channel

Geraldine Campbell
Date
Opinion

When Did the Experience Become the Bag?

Jenna Isken
Date
Deep Dive

Inside the Industry's Identity Check

Geraldine Campbell
Date
Interview

7 Questions with James Wallman: The Experience Economy Has Arrived. Now What?

Geraldine Campbell
Date
Interview

7 Questions with Frankie Margotta: Why Strategy Isn’t (Just) a Creative Exercise

Geraldine Campbell
Date
News

Who Belongs on the Next XLIST?

Samantha Stallard
Date
Opinion

If Attendance Is Easy, What Are We Measuring?

Samantha Stallard
Date
Opinion

The New Job of Brand Experiences: Earning Trust

Daniel Hettwer
Date
Opinion

If We Can’t Name It, We Can’t Grow It

Erica Boeke
Date
Opinion

Everyone’s a Storyteller, but Few Are Doing the Work

Samantha Stallard
Date