XP LAND IS THE INDUSTRY'S MATCHMAKER IRL

Online through XP Match. In person at the industry's biggest gatherings.

Experiential has always run on who you know. A brand needs a studio that can pull off the impossible by Thursday. An agency needs the one partner who's great at the thing it isn't. Someone has to make that intro.

That's us. 

XP Match is the industry's online matchmaker. And industry events are where we match IRL. Throughout the year, we show up at the gatherings that matter most, open a new chapter of XP Match, and put magic makers face to face with magic seekers.

Here’s a preview of what’s next:

‍

DURING ADVERTISING WEEK NEW YORK • OCTOBER 2026

‍Now matching: Agencies / Studios

We've been part of Advertising Week for years, first as an official sponsor. Then we took experiential out of the side panel and gave it its own stage: a standing-room-only morning at Rockefeller Center. And in fall 2026, XP Land is  Live From the Edge of Experiential at Hudson Yards. It's where XP Match opens its call for profiles to the agencies and studios that make it all happen.

‍

DURING SXSW • MARCH 2027

Now matching: Event Tech

We first came to Austin two years ago, showed up across the week and threw a party of our own. In 2027 we come back to open XP Match to the tools behind every great experience: ticketing, apps, the invisible infrastructure that makes a show feel eas and seamless.

‍

DURING CANNES LIONS • JUNE 2027

Now matching: Tentpoles / Destination

For one week in June, we don't do a panel. We take over, all day, every day, talking about the only thing that matters on the Croissette: IRL experiences people can't stop talking about. This is where XP Match opens to the tentpoles, festivals and destinations that bring the world to one place.

‍

THE XP FRONTS • NYC • OCTOBER 2027

The Annual Meeting of the Most Experiential Minds

Everything above is building to this. Picture the first real upfront for the booming experiential industry — where the people who make IRL culture show you what's coming next and the best builders in the business show (not tell) why brands & IP owners should work with them.

It’s all of the magic makers and all of the magic seekers — all in one, wildly experiential place at the same time.

More soon. Much more.

Become a Founding Partner. Get in touch with Erica directly erica.boeke@xp.land

‍