Experiential is built by the leaders who know what’s next before it has a name. The ones who read the room, feel the city, clock a cultural shift and make it tangible. They are the creative directors leading the call, the builders and operators powering the IRL machinery and the cultural leaders who keep this industry moving with intention and impact.
The XP Council brings these leaders together. It’s where insight lives. A forum where big ideas collide with practical know-how.
WHAT IS THE XP COUNCIL?
The XP Council is XP Land’s advisory brain trust. These are the people who help steer our editorial lens, shape the industry conversations that matter and weigh in on the XLIST, one of experiential’s most respected honors. Their perspective strengthens the backbone of this community and keeps the field aligned as it stretches across entertainment, sports, hospitality, tech, art, culture and brand experience.
WHY THE XP COUNCIL MATTERS
Council membership is a recognition of excellence and a commitment to stewardship. Members participate in editorial development, shape the XLIST, collaborate across sectors and help identify the people advancing experiential in meaningful ways. They serve as leaders, connectors and creative anchors for a rapidly expanding field.
Their insight strengthens XP Land’s mission: To bring experiential leaders together to connect, collaborate and commercialize without losing the soul of experiential: work that moves people to feel, grow, learn and connect.
WHO BELONGS ON THE COUNCIL?
Council members come from different areas of the experiential world, but they share a commitment to elevating this industry. They back each other, surface emerging talent, try out new formats and collaborate to push experiential forward. They're culturally sharp, creatively ambitious and built for what’s next.
They are either hand-selected leaders or XLIST honorees. We carefully vet each Council member.
The XP Council pulls from every corner of the industry — makers, creatives, brand leaders, agencies, destinations, tech and more.
The Council includes practitioners, executives and creators who represent the breadth of experiential today. Here is a sample of members shaping the future of the field across discipline, race, gender and industry:
- Émilie F. Grenier, Principal at TAIT, leading transformative large-scale environments and touring productions.
- Jess Stacey, SVP of External Communications, Event + Experiential Marketing at Sephora, is shaping the cultural presence of a global beauty brand.
- Joe Killian, Founder of Central Park SummerStage and Killian & Co., creating some of New York’s most defining cultural experiences.
- Ron Goldenberg, VP of International Marketing & Innovation at BSE Global, guiding experiential strategy across major sports properties.
- Louisa St. Pierre, Global Director of Art, Digital & Experiential at MA+ Group, connecting visionary talent to ambitious creative platforms.
- KC Ifeanyi, Executive Director of Editorial Programming at Fast Company, bringing a cultural and storytelling lens that strengthens how experiential communicates and evolves.
These leaders reflect the expertise, diversity and creative vision that defines the XP Council.
JOIN THE COMMUNITY STEERING EXPERIENTIAL FORWARD
The XP Council is where experiential people find their people. If you or a colleague are building the future of experiential and want to help guide where the industry goes next, apply now.
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