5 Reasons You Don’t Want to Miss the XP Fronts

C2 Sky Lab. Photo courtesy Sebastian Roy

Pack your bags and your brightest ideas, because the XP Fronts are coming to C2 Montréal May 21-23, 2024. From riveting talks by visionary experiential thinkers to unparalleled opportunities to learn from the best in the biz, the XP Fronts are a springboard into the future of experiential, set against the backdrop of vibrant Montréal in full bloom. Here are five reasons to dive into the deep end of creativity at the inaugural XP Fronts:

1. Immersion in C2MTL, the most creative business conference in the world

C2MTL is an annual innovative business conference that will be held at the gorgeous Grand Quay of the Port of Montréal from May 21-23. This year, C2MTL opens with a dedicated Immersive & Experiential track, co-programmed with XP Land. The XP Fronts will close the day as the marquee programming session on the main stage, followed by an exclusive XP Fronts evening event. Day two will feature XP studio tours throughout Montréal, and C2MTL’s stage will feature programming on sustainability (with not-to-miss AI content on day three).

The event gathers leaders, entrepreneurs and innovative thinkers from around the globe to participate in a variety of activities, including talks, workshops, master classes and opportunities to collaborate. Known for its unique approach to the conference format, C2MTL transforms its event space into an immersive environment that encourages creative thinking and emphasizes technology and design to foster innovation.

2. A lineup of speakers and stories that point to the future of experiential

With the XP Fronts schedule growing every day, here’s a sneak peek of some speakers who will be taking the stage in Montréal:

3. Curated conversations with the XP Fronts Ringleaders

The XP Fronts Ringleaders are all top industry experts who will join the XP Land team to lead curated conversations. The Ringleaders will use their energy and industry knowledge to guide small, engaging discussions with groups of senior leaders. These discussions will cover a range of important topics in the experiential industry — everything from sustainability and intellectual property to representation, investment, partnerships and more. Our Ringleader events will have a cozy, informal atmosphere, featuring great food and drinks, and will focus on sharing useful, actionable insights from the field.

4. Connection + collaboration with other XP pros

XP Fronts attendees will have the space and time to connect on deals and meet collaborators from across the experiential ecosystem. From experience makers and creatives to bold brand leaders, worldbuilders, curators, VCs and technologists, all corners of the industry will be represented — and eager to meet and discuss the future of experiential, including emerging trends, challenges and opportunities. These connections are vital for fostering innovation and pushing the boundaries of what’s possible.

5. The beauty of Montréal in May

While you already know we love Montréal for its creative spaces, studios and experiences, May is also one of the best months of the year to experience the city. With warm weather, light crowds and patios opening for the summer months, May is also filled with curated cultural events across the city. 

There’s Montréal Museums Day, blooming flowers and greenery at the Montréal Botanical Gardens, cycling along the Lachine Canal, hiking on Mount Royal or kayaking on the Saint Lawrence River. And those fresh from XP Fronts and C2MTL can spend the weekend afterward tasting beers from Quebec breweries at Mondial de la bière, listening to live music at Piknic Électronik and poring over comic books at the Montréal Comic Arts Festival.

And, of course, no trip to Montréal is complete without some amazing experiential. Our favorites are AURA at the Notre Dame Basilica by Moment Factory — where the cathedral’s neo-Gothic architecture is showcased through illuminated exteriors, sculptures, and artworks, plus a multimedia performance with the 7,000-piped Casavant organ — and The Horizon of Khufu, an immersive virtual reality expedition exploring the Great Pyramid of Giza.

This May, we’re gathering the most innovative minds in experiential for the inaugural XP Fronts at C2 Montréal. We will be joined by speakers from experiential brands like Essence Ventures, Snap Inc., Felix & Paul Studios, AREA15, Atlas Obscura, Ascendance Sustainability Group, Culture House, Meow Wolf, the Boston Seaport and more. Join us for immersive and experiential content, a marquee program dedicated to the future of experiential and a highly targeted evening event that curates the right conversations among the right XP players. Don’t miss out on this unique convergence of creativity and innovation.

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Experiential Is Everything

XP Land is for experiential creatives and experience-makers, brand leaders, and IP-owners, space stewards and venue visionaries — all those in the business of epic gatherings and live, immersive storytelling.