The digital news platform covering the art, science & impact of the experiential world.
XP Land is the definitive resource chronicling the wide world of experiential. We deliver an insider’s take on all things XP — from concerts, attractions & immersive entertainment to the newest virtual XP technologies, boundary-pushing experiences, buzzy product activations and the creative minds behind them. Check out our full definition of experiential here. XP Land is created for experiential pros and fans everywhere, including creatives and experience-makers, brand leaders, space stewards, hospitality trendsetters, platform aficionados… We could go on — and we do here — but you get it.
The creative and editorial teams behind XP Land come from the industry itself. We are writers and editors, experience-makers and impact-drivers who have choreographed everything from weeklong, citywide festivals to award-show green rooms, CEO summits and more. Plus, we’re collaborating with a stable of contributors whose experiential work you’ve seen at Fast Company, Vanity Fair, Teen Vogue, WIRED, Cannes Lions, YouTube, SXSW, Eight Inc., Adweek, Girlboss, CBS, Union Square Hospitality Group, and many, many, many more. So when we say our take is an insider’s, we mean it.
News
Stay on top of the latest news and trends impacting the XP industry.
Projects
Get expert analyses of noteworthy projects from the wide world of XP.
People
Meet the creative minds behind your favorite XP projects.
Resources
Navigate the new, hybrid XP landscape with proven project templates, platform reviews and more.
Meet Our Team
Experiences I’ve helped create:
The HGTV Lodge at CMA Fest, The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, Food Network’s VidCon Cupcake Challenge
An experience I’d love to attend:
I have to experience Burning Man at least once in my life. For the community… and the outfits.
Experiences I’ve helped create:
Cool Comedy Hot Cuisine: A Virtual Experience, The Gentlemen’s Ball, GQ Live
My earliest XP memory:
The Renaissance Fair. Walking about, eating a turkey leg leaves an impression on an 8-year old mind.
Experiences I’ve helped create:
Puzzah! Heroes Program, Denver Startup Week Immersive Panel, Stanford Brain Day
What excites me most about XP’s future:
Technology and the metaverse are about to level-up XP big time.
Experiences I’ve helped create:
Fast Company Innovation Festival, Teen Vogue Summit, WIRED Store, GQ Men of the Year, GQ Lounge, Gourmet Institute, AD Greenroom at the Oscars, AD Home Design Show, my epic #50AF birthday extravaganza
My earliest XP memory:
Planning my sister’s 8th birthday party — and booking myself as the entertainment!
Experiences I’ve helped create:
“Refuge” at Art Basel Miami Beach, AD Greenroom at the Oscars, The WIRED Store, WIRED NextFest
Why XP matters to me:
Connecting with other people — existing friends and colleagues or new ones — and having a new experience in common helps me grow as a person.
An experience I’d love to attend:
Lollapalooza in Paris
What excites me most about XP’s future:
The opportunities to meet new people, travel the world, and make everlasting memories
Experiences I’ve helped create:
Fast Company Grill at SXSW, Fast Company Innovation Festival, Teen Vogue Summit, WIRED25, Glamour Women of the Year
An experience I’d love to attend:
I think it’d be pretty epic to walk around Team USA house at the Olympics.
What I love about XP:
I love how XP elicits emotion. XP can be a vessel to educate, to laugh, to cry, to connect us, to open our eyes.
An experience I’d love to attend:
Carnival in Rio de Janeiro, Jazz Fest in New Orleans, Glastonbury in Somerset, Running of the Bulls in Pamplona, Burning Man in Nevada, dinner with Michelle Obama.
Experiences I’ve helped create:
AD Design Show, Gourmet’s Lunchbox Auction, GQ Lounge, Gourmet Institute, Avon Running, PMI’s Virtual Experience Series
My XP Side Hustle:
Feeding people! All day every day, using fresh ingredients from my CSA.
My earliest XP memory:
Going to the Fair St. Louis and watching the fireworks over the arch. We went there every summer my entire childhood.
An experience I’d love to attend:
Día de los Muertos in Oaxaca, Mexico
Experiences I’ve helped create:
From mud runs to fashion presentations, space conferences and CEO round tables, to thought-leadership events in Davos — it truly has run the gamut.
An experience I’d love to attend:
Paris couture Fashion Week — accepting invites for next year!