Samantha Stallard

The Breakdown
How to invest your surplus EOY brand budget into 2023 experiences
Another year, another budget to spend before the clock strikes midnight on January 1. Of course, we …
What to XPect
Are 2023 concerts and music festivals pricing out fans?
It’s been four years and six albums since Taylor Swift toured. Last week, the singer announced the…
Ones to Watch
Top 2022 holiday season events and experiences
Holiday events don’t have to be the same familiar players year after year. While we love a trip to…
What in the XP Just Happened?
Let me tell you something about my fandom: The highs and lows of BravoCon 2022
Bravo super fans are as thick as thieves and will protect each other until the end… of the weekend…
Q&A
Full-contact chaos: A scare actor takes us inside the haunted house industry
It’s officially haunted house season. And, like Spirit Halloween stores, these spooky immersive ex…
In My Experience
How to activate your next festival with the ease and care of Austin City Limits
The last time I went to a music festival, I was a footloose and fancy-free twentysomething. I woke u…
The Breakdown
9 of the worst music festival fails (and what experiential pros can learn from them)
Music festival tickets are expensive. It’s rare to find general admission tickets for less than $1…
Q&A
If you create it, inspiration will come: Q&A with writer and creator, Trish Harnetiaux
A playwright, filmmaker and experiential creator walk into a bar… No, it’s not three people, jus…

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