Download The XP Land Field Guide: Experiential and NFTs
When we first thought about the intersection of nonfungible tokens (NFTs) and experiential, we pictured a bunch of tech bros yelling about their Bored Ape avatars over bottle service in the club. And while we’re sure that scene is, in fact, playing out somewhere (probably at LIV Miami), the XP world has undeniably embraced NFTs in interesting ways across a variety of channels.
We believe in the future of NFTs in the experiential industry because…
- They’re powerful experiential tools: The technology has the power to provide receipts for everything from the contracts you sign and tickets you sell to the experience guests have and the connections they make.
- They can kick start a fresh idea: Reverse-finance a film, streaming series, concert, festival or any other type of event you can dream up. (Too bad NFTs weren’t so evolved during 2017’s Fyre Festival.)
- They invite attendees in on the action: From bands and products to artwork and virtual property — token holders actually own a piece of the experiences they love.
Some of us find this reminiscent of the early days of the Internet, which is turning 53 this November, although the World Wide Web as we know it has only been around for 30ish years. In the brave new world of experiential and NFTs, some will win and some will lose, but it will be fun (and exhausting and painful and exhilarating and rewarding) to watch as we all try to keep up.
Here, we’ll uncover how NFT adoption is changing the future of events and experiences, including:
- How to implement NFTs as both ticketing and creative tools
- Kick-ass success stories from NFT-supported events and experiences
- The new technology’s challenges, plus tips on how to overcome them
- Predictions for NFTs as we face an uncertain economic climate