Pro to Pro

Welcome to the XPOD: Conversations with Creatives

The search for our Most Lovable Product is on — and we need your help. Over the next few months, we’ll be sharing details on what the future of XP Land could look like and asking you to weigh in. We’re calling it the Summer of Love and it kicks off right now with our latest labor of love. Introducing the XPOD. XP Land exists to tell the stories of the people behind the world’s most unforgettable experiences. Now we’re pressing record with the XPOD, a podcast where founder Erica Boeke talks shop with the creatives, producers and strategists shaping what’s next in experiential. No fluff. No corporate panel voice. Just smart conversations with people who know how to deliver goosebumps on cue. First in the hot seat: Rob Blasko, VP of Strategy and Brand at Public School. His approach is intentional and straightforward: Start with a story, design with curiosity and obsess over the details. It’s a framework that shapes everything from immersive activations to multi-platform strategy. https://vimeo.com/1089227817 FROM STUDIO LOT TO STRATEGY LEAD Blasko began his career at Universal Orlando Resort, hosting a special effects show that gave guests a glimpse into the mechanics of movie magic. “That...