Pro to Pro

In a world constantly seeking innovation and unique experiences, Émilie F. Grenier stands as a pion…

Welcome to the XP Fronts — the first-ever experiential upfronts, agenda-setting program and meetin…

From as far back as I can remember, gathering people has been my thing. At 14, I was put in charge o…

Sleep No More, the theatrical experience that pioneered immersive theater and forever transformed Ne…

A gymnast, a poet and a talent agent walk into a tanning salon… No, it’s not the start of a bad …

February 20, 1989, is forever burned in my memory. With my hair sky-high and my adrenaline even high…

You don’t have to talk to Jess Stacey long before you know one thing for certain: when it comes to…

In today’s experiential ecosystem, it’s getting harder to tell reality from imagination — …

Some experiences just stay with you forever. The first stamp in your passport. Being moved to tears …

Over the past three challenging years, what was the single thing we all missed the most? The experie…

Many of us didn’t dream of becoming experiential pros. Maybe we knew, growing up, that we had a kn…

For many, a walk in the woods is a way to connect with nature. But for Harry Julmice it is also a ch…