XP Land XLIST Jury Member Spotlight: Ana De Archuleta

The best curators of creativity are often creatives themselves. And no one fits the center of that Venn diagram quite like Ana De Archuleta. Throughout her life she has been involved in many facets of the performing arts world — as an instrumentalist, dancer, operatic stage manager, assistant director, opera chorister, and operatic soloist.  Today, De Archuleta serves as managing director of National Sawdust, a nonprofit performing arts organization and music venue in Williamsburg, Brooklyn. She works alongside National Sawdust’s co-founder, composer and artistic director Paola Prestini, making the theater a rare New York cultural institution led by a team of women. Keep reading to discover De Archuleta’s take on how experiential builds community, how VR is transforming modern opera and building a future through artist and scientist collaborations. Why does experiential matter to you? The experiential industry is of great importance to me as the Managing Director of National Sawdust and founder of A.D.A. Artist Management. By creating immersive experiences that connect with audiences on a deeper level, we can enhance the impact of our performances and build long-lasting relationships with our patrons.  Experiential marketing is also crucial in promoting the careers of our artists and fostering a diverse...