These immersive platforms will take you to a new dimension (really)

Ready to take the next step with your virtual XP? We think you are. We’ve explored platforms that allow for meaningful digital networking and those that are best for virtual table-based events. We’ve also given you a primer on the metaverse, which is the perfect segue to the next level of virtual XP prowess: 3D immersive platforms.  These platforms feature 360-degree spaces, emotive avatars and location-dependent audio — the level of interactivity available is as close as it gets to recreating IRL experiences. Users interact within 3D spaces as digital versions of themselves, allowing event attendees to explore and communicate with each other as if they were together in a physical venue. Immersive platforms inherently shift the focus away from presentation content and towards the experience of “being there.” That’s certainly not a fit for every virtual event, but it can work well for product launches, brand activations and VIP experiences, among other XP. Just ask Gucci, Burberry, Louis Vuitton, Balenciaga and Sotheby’s, who all built branded experiences within the metaverse. These platforms are an excellent way to elevate brands, demonstrating that they’re not just about driving revenue, they want to create cool experiences for their audiences that both connect them...