XP Land Field Guide: Experiential and Social Media

If an experience happens in the woods and no one Instagrams it, did it even make an impact?

“Social media has led to the renaissance of events. Today, every design decision is made with the attendees’ phones in mind — we treat every guest as a content creator and incentivize ambitious and creative posting. By seeing others’ work and the spectacle entailed, we elevate creative event making to ever more ambitious realms.”

Sam Bompas, Director at Bompas & Parr Studio Ltd.

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