Yadira Harrison is the Co-Founder of VERB, the creative consultancy and experiential agency that has delivered memorable brand experiences for Airbnb, Netflix, HBO, Lyft, Everlane, Amazon, the NBA, and more. Together with Shannon Jones and Kindra Meyere, she's the force behind CookUnity’s Food Porn Peep Show, a multi-sensory, NSFW-inspired culinary activation that turned food sampling into a story-driven spectacle. With over 300 influencers, media and food lovers in attendance, the experience pulled in more than 2 million earned impressions and established CookUnity as an experience-first brand. Then came the Cheese Rave for Eventbrite, a neon-drenched, tastebud-forward bacchanal hosted by Antoni Porowski. Think artisanal cheese flights, curated pairings, and go-go cheese dancers all bumping to a live DJ set. The sold-out night racked up 200 million impressions and turned community engagement into pure cultural currency. Whether she’s architecting a product launch or a full-blown movement, Yadira proves that when brands stop selling and start vibing, unforgettable things happen.
