As CEO of AREA15, Winston Fisher is redefining what an entertainment district can be, housing art, retail and live events under one wildly ambitious roof — and positioning Las Vegas as a global destination for immersive experiences. Since opening in 2020, AREA15 has drawn over 13 million visitors, sold 7 million tickets and pulled in 65.5 billion press impressions. From Meow Wolf’s "Omega Mart" to Superplastic’s "D.I.P.R.," the attractions hit hard, scale big and constantly evolve. A new 35-acre expansion reflects Fisher’s commitment to scaling ambition, deepening impact and shaping what’s next for immersive entertainment. A preview of what's coming next: Universal Horror Unleashed, a year‑round horror complex with four haunted houses, live acts, themed bars, and merch, and a retired 45-year-old Boeing 747 reimagined as a multi-use outdoor event/nightlife venue.
