

Tom Maller, Executive Creative Director at Immersive Octopus in London, is busy blowing up the blueprint for live storytelling. He led "Peaky Blinders: The Rise" — a narrative-led, free-roaming fever dream that pulled 47,000 fans into the show's underworld and came out the other side with a THEA Award and bragging rights to spare. Then came "The Paddington Bear Experience," a sugar-high family adventure where kids and grownups solve puzzles and chase clues inside Paddington’s world. With more than 200,000 visitors already through the door, it’s part theme park, part interactive theater, all heart. Tom builds worlds with the precision of a director and the chaos of a marmalade sandwich in the wrong hands.