Tom Brunet, co-founder and creative director at Yard, is building a new blueprint for urban culture. With Yardland, Yard’s live events arm, he turned an idea into a full-on movement. After its 2023 debut was postponed, Tom delivered a triumphant 2024 edition at the Hippodrome de Vincennes, drawing 20,000 fans a day for two days of global music, street art, style, and city-born energy. Alongside Yoan Prat, he also helped propel Les Flammes, the duo’s genre-defining awards show with Booska-P, into a cultural force that honors and elevates French hip-hop with cinematic flair and big-stage polish. Under Tom’s creative direction, Yard has evolved from media disruptor to cultural curator. Music, fashion, food, and fandom all converge at the world Yard is building and Tom’s making sure the door stays wide open.