Shannon Jones, Co-Founder of Verb, is reshaping the rules of brand engagement with a cultural compass that points straight to the zeitgeist. Together with Yadira Harrison and Kindra Meyer, she's the force behind CookUnity’s Food Porn Peep Show, a multi-sensory, NSFW-inspired culinary activation that turned food sampling into a story-driven spectacle. With over 300 influencers, media and food lovers in attendance, the experience pulled in more than 2 million earned impressions and established CookUnity as an experience-first brand. Then came the Cheese Rave for Eventbrite, a neon-drenched, tastebud-forward bacchanal hosted by Antoni Porowski. Think artisanal cheese flights, curated pairings, and go-go cheese dancers all bumping to a live DJ set. The sold-out night racked up 200 million impressions and turned community engagement into pure cultural currency. Whether she’s architecting a product launch or a full-blown movement, Shannon leads with instinct, precision and a deep understanding of what makes people lean in. Her work continues to prove that when brands stop selling and start vibing, unforgettable things happen.
