Seth Hillinger, founder of Drops, took a niche metal movie and turned it into a global box office flex — with nothing but smart tech, a killer idea and zero room for boring. For Ghost’s feature film "RITE HERE RITE NOW," he launched a geofenced AR experience across 1,800 theaters that made fans feel like they were unlocking a secret world — and 9,000 of them showed up. The campaign pulled off a 13% conversion rate, landed the number three global box office spot and became the highest-grossing hard rock cinema event in North America. Oh, and it delivered a 20x return on investment. Seth is building tech that moves fans, fills seats and turns hype into real-world results.
