Sara Thacher, Executive Creative Director at Walt Disney Imagineering, has spent her career building experiences that rewire what we think is possible. One of her most impressive feats? A patented system that responds to user devices to trigger live content first seen in the now-legendary Galactic Starcruiser. A cross between immersive theater and live-action role-playing (LARP), the Starcruiser became more than just a themed hotel. It sparked a fandom subculture, inspired conventions, and scored the highest guest satisfaction in Walt Disney World history. Sara’s creative fingerprints are all over Disney’s most ambitious experiments in play and interactivity, from Ghost Post to cutting-edge AR integrations. With a decade of future-forward strategy and concept development behind her, she continues to push the boundaries of the map and bring stories to life in ways that feel real, personal, and deeply cinematic.