Roy Nachum is a true polymath: sculptor, painter, furniture maker, streetwear designer and, most recently, experiential architect. As the creative force behind Mercer Labs, a 36,000-square-foot art and tech laboratory in Lower Manhattan, Roy is redefining what a museum can be. This isn't a white-box gallery. It’s a pulse-check on where art, sound, science, and sensation are headed next. A longtime visual disruptor (and Rihanna’s ANTI album cover artist), Roy opened Mercer Labs with tech entrepreneur Michael Cayre to experiment with how audiences connect to creativity. The result? A choose-your-own-adventure wonderland that invites artists and visitors to push buttons, break molds, and collaborate across mediums. Take the inaugural exhibit, Limitless, for example which featured infinite LED landscapes, enormous doves, puffy pink caverns with hydrangea waterfalls, kaleidoscoping patterns, and otherworldly mergers between art and technology. Then there's Maestros and Machine, which reimagines historic works from the likes of Mozart and Michelangelo through the lens of cutting-edge technology. And that’s just the start.