Rob Smith, Creative Director at Bompas & Parr, keeps finding new ways to blow up what sensory storytelling can be. He’s turned whisky into a full-body experience, the desert into a creative campfire, and a Macallan store into a cultural pilgrimage. For the Johnnie Walker Blue Label Elusive Umami launch, Rob cooked up a globe-spanning journey that translated the mysterious fifth taste into something you could actually feel. In AlUla, Saudi Arabia, he set the desert ablaze with Campfire Tales — a collaborative sparkfest that turned Wadi AlFann into the world’s chicest pop-up. And in Singapore, The Macallan House became less shop, more sacred space, with Rob fusing Scottish heritage and Southeast Asian flavor in one very smooth pour. He builds rituals for the culturally curious, one unforgettable moment at a time.
