As VP of Strategy & Brand at Public School, Rob leads the strategic vision for the studio's most ambitious programs, including Canva Create—a large-scale creative festival blending immersive programming, editorial storytelling, and surprise-and-delight moments. In its first year, the event went viral. This year, it turned a product launch into a cultural moment, drawing 4,500+ attendees, racking up 22 million keynote views, and earning over 500 global media headlines. For Google’s AI Pit Stop at Advertising Week NY, Rob helped turn AI into something tactile, playful, and human—using gamified, automotive-inspired activations to demystify a complex suite of tools. And for Mercedes-Benz USA, he led the team that launched Race Day, a branded fan experience and scalable, owned event IP. A theater-kid-turned-strategist, Rob Blasko brings showmanship, rigor, and a team-first mindset to every project, designing moments that build emotion, shift perception, and make magic.
