As VP of Strategy & Brand at Public School, Rob Blasko helps shape the strategic vision behind some of the studio’s most ambitious programs. He played a key role in developing the programming and experience strategy for Canva Create—a large-scale creative festival blending immersive programming, editorial storytelling, and surprise-and-delight moments. In its first year, the event went viral. In its second, it evolved into a cultural moment: part product launch, part creative rallying cry—drawing 4,500+ attendees, generating 22 million keynote views, and landing 500+ global media headlines. Rob also helped build Public School’s Brand Entertainment discipline, bridging brand integration opportunities with experiential activations and live cultural moments. This includes work such as Mercedes-Benz USA’s integration with F1® The Movie, connecting storytelling and strategy to create relevance both on-screen and on the ground. Prior to joining Public School, Rob helped lead the experience strategy for Google’s AI Pit Stop at Advertising Week NY—an activation that turned advanced AI tools into something tactile, playful, and human through gamified, automotive-inspired storytelling. A theater-kid-turned-strategist, Rob brings showmanship, rigor, and a team-first mindset to every brief—crafting experiences that spark emotion, shift perception, and make magic.
