Renata Rizzo, Manager at Meta, is a force behind some of the company’s most innovative brand experiences, like the wildly popular Instagram activation at VidCon 2024. Instead of demoing a product on a screen, Renata helped make Meta’s AI tools tangible. Her team turned Instagram’s AI sticker feature into collectible fridge magnets. Guests picked prompts. AI generated art. Then, boom—magnets. By the end of the day, more than 3,100 custom magnets had been printed, and over 4,500 creators had cycled through the activation. Set inside a café-inspired space, the experience made AI feel less tech demo, more creator playground. Renata led strategy, operations, budget, and production, earning a 98% satisfaction rate from attendees. The activation helped drive 400 million Reels plays and more than 16 million feed views, proving that when tech gets personal, engagement follows.
