As Head of Attractions at Netflix, Philipp Edelmann leads the development of some of the most talked-about immersive experiences on the planet. From the global Squid Game and Stranger Things activations to Bridgerton’s lavish Queen’s Ball and the culinary playground of Netflix Bites, Philipp’s work turns screen-based fandom into unforgettable IRL moments. Many of those experiences will also be part of Netflix House, the company’s first permanent attraction concept, starting with locations in Dallas, Philadelphia and Las Vegas. Before joining Netflix, Philipp helped shape brand experiences for Coca-Cola, Ford, Heineken, and even NASA. He’s produced world expo pavilions for both the U.S. and European Union, and his work has earned Clio Awards and multiple TEA Awards for creativity and execution. Whether he’s developing retail destinations or crafting story-rich, sensory environments, Philipp fuses narrative and innovation with precision and imagination. And whatever Netflix stories are next, Philipp turns them into reality.