As CEO and founder of Storycraft Lab, Naomi Clare Crellin has spent the past decade cracking open the future of experience design, leading a crew of curious, culture-obsessed thinkers in reshaping how brands, museums and institutions connect with their audiences. Notably, Naomi led the Building Belonging initiative in collaboration with Google's Experience Institute, a multi-year study that captured more than 2,500 personal stories and led to the publication of the Belonging Playbook, a data-driven guidebook and dashboard that serves as both moral compass and business accelerator. Her strategic vision was also pivotal in the creation of NASA's Earth Information Center at the Smithsonian Museum of Natural History, transforming complex climate data into engaging narratives. In an industry racing toward trends and what's next, Naomi Clare Crellin defines the truths and what's needed. Beyond her work at Storycraft Lab, Naomi is also an adjunct faculty member at NYU, inspiring the next generation of experiential strategists.
