Nancy Bennett, Creative Producer at Superplastic, turned the "Dopeameme Institute for Pleasure Research" at AREA15 into a full-throttle sensory trip — part art installation, part fever dream, all brand. She led the creative and tech development behind the experience, where guests become accomplices in Superplastic characters’ wild schemes and bounce between interactive rooms built for selfies, stimulation and storyline. Nancy ran the whole show, from animation pipelines to construction logistics, assembling a dream team of imagineers and chaos wranglers to pull it off. The result: an 85% spike in brand engagement, thousands of tickets sold and a new benchmark for how weird, smart and wildly entertaining immersive storytelling can get.
