

Matthew Cross, founder of OE Experiences, leads with both creative instinct and operational muscle. Based in Knoxville, Tennessee, he and his team build immersive dining concepts, hospitality experiences and destination-scale projects that connect with guests and deliver for stakeholders. OE has launched work across three continents, collaborating with IP firms, real estate developers and sovereign wealth funds, and earning respect across TEA, IAAPA and WXO in the process. The company recently added development and operational arms to meet growing demand without compromising on creativity. Matthew’s background in real estate, logistics and storytelling drives experiences that feel visionary, function beautifully and actually get built.