Maria Redin isn’t just shaping experiences — she’s reshaping the business behind them. A partner at The Experientialists, she leads principal investments and strategic advisory for location-based experiential companies and the real estate developers who host them, fueling the scale-up of immersive ventures globally. Her portfolio spans everything from narrative-driven attractions to multi-property real estate transformations across Las Vegas, New York, Los Angeles, and other major U.S. markets — some of it confidential, all of it category-defining. Most visibly, she’s at the helm of the U.S. expansion for Lux Entertainment, producers of the Balloon Museum, whose touring exhibition has welcomed over seven million visitors in 14 cities and redefined what interactive art can be. With a background in strategy, operations, and finance, Maria is building the blueprint for what immersive looks like at scale — bold, bankable, and built to last.
