Lauren Austin, Chief Creative Officer at MKG, brings sharp creative instinct and big-brand firepower to every experience she touches. She led the "Legends Pop-Up Tour," a nostalgia-forward retail takeover featuring the Barbie x Stanley collab that drove 3.6 billion press impressions and pulled in 100,000 new social followers. At CES 2024, she helped Netflix fans step inside "3 Body Problem" with an immersive sci-fi deception that earned 14 million YouTube views and played a key role in the show’s season two renewal. She also built "The White Lotus Experience" for HBO Max, recreating the Koh Samui resort for a luxe brand escape that scored 313 media hits and a 2.5 billion reach. With over 20 years in the game, Lauren creates the kind of work that feels cinematic, social and completely unforgettable.
