Keith Leinweber is the sharp-thinking Executive Creative Director at Victory, the creative agency turning brand ambition into head-turning experiences across North America. Based in Vancouver, he channels a background in business economics, mechanical engineering and computer science into work that’s as thoughtful as it is attention-grabbing. Keith has led some of Victory’s most talked-about campaigns: Nike’s “Mamba League Invitational” at L.A. Live brought grassroots hoops to center stage, while a full-scale Liberty takeover helped amplify the team’s championship push. He’s also behind WWE’s appearance at Fanatics Fest and crossover hits like “Hottie Walk” with Megan Thee Stallion, LeBron x Monopoly and “NBA Flavortown” with Guy Fieri. Each activation lands with purpose, pairing cultural heat with creative precision.