Judy Lee, Senior Director of Global Brand Experiences for Pinterest, is turning inspiration into activation and pins into cultural play by meeting Gen Z where they are—armed with hot glue guns, glitter, and algorithm-backed intuition. In 2024, she debuted Manifest Station, where festival-goers turned Pinterest searches into real-life looks. Think Lana Del Rey core meets live styling, makeup, and dreamy photo ops. The 2025 follow-up leveled up with collage-style art stations, curated outfits, and interactive studios that let fans remix trending aesthetics into their own visual identity. For both activations, Judy used Pinterest’s trend insights to engineer moments that felt both hyper-relevant and highly personal — proving that real-world magic happens when creativity, tech, and culture collide.