Josue Ibañez, an immersive experience designer and creative director based in Mexico City, has spent the past two years crafting powerful, tech-forward stories rooted in heritage and emotion. At the Sphere in Las Vegas, he directed "Handcrafted Heritage," a large-scale mural experience that turned Hispanic culture into a living canvas and drew over 1.2 million visitors. In Tokyo, he led the creative for the "Tiffany Wonder Exhibition," building two immersive spaces with AI and CGI to celebrate Tiffany & Co.’s legacy, attracting 175,000 attendees and global attention. Back home in Mexico City, he created "LUM: An Immersive Journey Into the Power of Light," a sensory deep dive into emotion, energy and collaboration that resonated with 40,000 visitors. Josue's work blends craft and code to tell stories that feel personal, cinematic, and built to last.
