Jimmy Knowles, Global Head of Experiential at Canva, is putting Canva at the center of culture, creativity and conversion by building experiences that feel joyful and strategic in equal measure. With Canva Create, he turned what was once an internal meeting into a full-on creative festival. In its first year, the event drew 3,300 in-person attendees, with 2.5 million tuning in virtually; in 2025, "Uncharted" unveiled new tools and features during a high-voltage keynote that treated product drops like headline acts, complete with lights, music and a full-house of fans. The result? 22 million views and 500 global headlines. Jimmy also broke new ground by bringing Canva's "Magic Print Shop" to Disney’s D23, navigating complex IP rules to let fans remix their favorite characters and walk away with one-of-a-kind merch. And he launched "Creative Juices" — a playful bar-turned-traveling brand experience that blended design tools with cocktails and community, doubling as a stealth sales machine. Cheers to that!
