Jay Rinsky, founder and chief creative officer of Little Cinema, is giving movies the DJ treatment, turning classic films and prestige TV into living, breathing environments and staging sensory takeovers that pull audiences straight into the frame. Most recently, in partnership with Warner Bros. and Cosm, Jay transformed The Matrix into a 270-degree shared reality experience inside an 87-foot LED dome — a cinematic remix that feels more like a consensual reality collapse than a movie screening. The project preserves the film’s original aspect ratio while layering in panoramic visuals and spatial audio, earning sold-out shows before the public even stepped inside. Then there was The Handmaid’s Tale Season 6. Jay masterminded a multi-city launch, turning venues like the Chinese Theater into a full-blown Gilead takeover. Forty handmaids paraded through NYC and LA, generating viral moments and a splashy premiere event with major ROI. In a landscape where most activations chase attention, Jay builds worlds that refuse to be ignored.
