James Wallman — experience evangelist, trend forecaster, best-selling author and CEO of the World Experience Organization — is solidifying London's position at the epicenter of the global experience economy... And inviting the rest of us along for the ride. With London Experience Week 2025, he brought together 500 professionals from 33 countries for five days of wild ideas, secret dinners and the first-ever World Experience Awards, drawing leaders from Secret Cinema, BRC Imagination Arts, Punchdrunk and more. Designed to do for XP what fashion weeks did for designers, the event landed media hits on BBC TV, caught the attention of major brands and cultural institutions, and set a high bar for what an international XP gathering can look and feel like.
