Jake Lee-High, CEO and Chief Innovation Officer at Future Colossal, is behind some of the wildest, most tech-forward environments to hit the XP scene. He helped shape Universal Studios’ Super Nintendo World installs in Osaka, Hollywood and Orlando, layering in LiDAR technology and AR to turn theme parks into living gamescapes. In Los Angeles, he brought Squid Game: The Trials to life with hyper-precise motion tracking and interactive LED floors that pulled fans straight into the chaos. He was also the Creative Director for The Arctic Refuge Experience, created in partnership with The Wilderness Society, where art and tech collided to push environmental storytelling into activist territory. With two decades of creative and technical production under his belt, Jake builds experiences (Cosmic Camp, BMW: Window into the Near Future, Microsoft: Stranger Things, Showtime: Penny Dreadful, among others) that go big on story, max out the tech and land with serious cultural weight.
