Glen Hughes, Founder and CEO of Phantom Peak and Tandem Set and Scenery, has turned a quirky steampunk town into one of the most talked-about immersive attractions in the UK. Together with Nick Moran, Glen created Phantom Peak as a living breathing storyverse — part Westworld part Disneyland part fever dream — where guests follow twisting narratives, encounter eccentric characters and keep coming back for more. The numbers back it up: Phantom Peak has drawn more than 150,000 attendees, boasts a world-leading 30 percent repeat visitor rate and took home both the No Proscenium Award and the Format Breaker REA Award. It was also named the top immersive experience of 2024 by BlooLoop Magazine. Glen’s hands-on creative leadership coupled with his production expertise at Tandem Set and Scenery has made Phantom Peak the benchmark for what modern XP can be: weird, wonderful and wildly effective.
