The founder of Kickstand World and The Collective Sports & Entertainment Management Group and a consultant for Warner Music Group, Geoff Walker has a penchant for turning big creative swings into high-impact reality. One of his boldest: a live orchestral tribute to the Notorious B.I.G. at Paris’s Théâtre du Châtelet, where hip hop collided with classical in a venue best known for opera. Geoff led every piece of the production — pitching the concept, securing Miguel Atwood Ferguson and DJ Clark Kent and partnering with the Brooklyn Nets and WMG Paris. The show sold out, with resale tickets climbing past 1,000 euros and Biggie’s physical sales in France jumping 15%. He followed it up with a Lincoln Center performance that boosted streaming by 12% and became one of Twitch’s most-watched live streams of the year. Geoff’s approach reframes what legacy can look like and proves that the right experience can move both culture and metrics.