Gabrielle Kessler moves fluidly between strategy and spectacle. As SVP of Brand Experience at We Are Social U.S., she’s behind some of the most inventive, high-impact campaigns of the year, projects that pulse with culture, tech, and full-bodied brand storytelling. In Los Angeles, she led the WcDonald’s Immersive Dining Experience, turning a McDonald’s-meets-anime concept into a sold-out, multi-sensory trip. The space came alive with projection mapping, layered sound design, and interactive touchpoints. Over 4 billion media impressions later, WcDonald’s was proof that Gabrielle knows exactly how to strike a chord with next-gen audiences. She brought that same energy to Brooklyn and Houston with the McDonald’s All American Games. Under her creative direction, the high school basketball showcase became a full-blown cultural event. Athletes shared the spotlight with GloRilla and Lil Yachty, merging sport and music into one epic moment. It was buzzy, seamless, and executed with serious style.
