As Senior Strategist at TRIPTK, Frankie Margotta does not do run-of-the-mill brand activations. He led the rebrand of CES for 2025, building a narrative that fused humanity and tech for 140,000+ attendees, with vibrant visuals and spatial storytelling. He developed Netflix’s live-event sponsorship framework from the ground up, turning placements into full-blown immersive moments that amplified both audience energy and brand equity, with tentpole events like the Jake Paul vs. Mike Tyson fight as proof. At Adidas, He helped evolve adiClub into a membership experience rooted in emotion and IRL touchpoints, shaping flagship launches and long-term strategy. Frankie’s work doesn’t sit in a deck — it shows up, sells out and sticks.
