Catherine Turp is the kind of creative leader who makes scale feel intimate and intimacy feel epic. As Senior Director – Creation at Moment Factory, she played a high-level role in shaping one of the studio’s most ambitious undertakings: transforming Sphere Las Vegas into a new frontier for real-time visuals and storytelling. In 2024, Moment Factory debuted four original shows inside the Sphere, pushing the boundaries of LED technology, architecture, and audience immersion in ways that redefined what live entertainment can be. Beyond large-scale productions, Catherine leads the studio’s creative and experiential workshops, helping cultivate new formats and mentor the next wave of multimedia talent. Her work is deeply collaborative, driven by a belief in the emotional power of design and the alchemy between art and tech. With a background that spans interactive exhibits, public installations, and performance environments, Catherine’s creative direction continues to shape Moment Factory’s global impact.