Brian Allen doesn’t do small. As co-founder of Illuminarium, he helped create massive, multi-sensory venues that fuse visuals, sound, and touch—and blew the roof off the definition of “immersive.” Think safaris, spacewalks, and planet-sized projections—all without a single headset. His mission? Democratize jaw-dropping experiences using bleeding-edge tech. A success metric? Just one Illuminarium show drew over 200,000 guests across Atlanta, Vegas, and Toronto. Now, as VP of Creative Services at Disguise, Brian’s pushing the boundaries of immersive entertainment, turning wild ideas into unforgettable realities. Whether crafting world-bending visuals or engineering the next XR playground, he’s here to make big experiences even bigger.
