Annie Thompson, Director of Experiential & Global Merchandise at Bumble, is the visionary behind some of the brand’s most buzzed-about IRL moments. To celebrate Bumble’s 10-year anniversary, Annie led the “Little Yellow Chapel” campaign in Las Vegas, transforming the iconic Little White Chapel for 33 real couples who met on the app who were there to tie the knot. The activation drew more than 1,200 entrants from across the globe, wrapped logistics into a smooth-as-silk experience, and earned a spot on the experiential calendar that people won’t forget. At the 2024 US Open, Annie brought Bumble courtside with a merch-forward activation that blended sports and dating. The campaign delivered 33 million impressions and more than 2,300 tennis fans went home with Bumble merch. Annie’s specialty is turning love stories into brand stories that resonate with Millennials and Gen Z alike—and making every single one feel personal.
