

As CEO and co-founder of Invisible North, Amber Ward leads like a creative wrecking ball (in the best way possible). She turned the "UberOne for Students Shop" into a Gen Z juggernaut: 12 cities, 25,000 sign-ups, 112,213 samples and total creative consistency from concept to execution. For "SuiPlay0X1" at Sui Korea Blockchain Week, she delivered a Web3 experience that drew over 4,000 attendees, brought in $1.1M in presale revenue and helped position Sui as a future-facing leader in the gaming space. And at NBA All-Star Weekend, she led the charge on Google Pixel’s on-site takeover — 5,000 guests, 190K reached and Pixel 8 features reimagined through fan-first activations. Amber’s work lives where big ideas meet airtight execution and her passion for culture and immserive trends is making Invisible North a global powerhouse.