XP trend predictions: A Q&A with artist and experience-maker Nico Fonseca

Quick Facts

Nico Fonseca is, first and foremost, a storyteller. He creates participatory experiences that lie somewhere at the intersection of art and design, drawing on his background in film, interactive and in-situ projects. His latest endeavours have focused on sensory design, using food as a way to engage with people and create layers of experience.

Name & role: Nico Fonseca, creative director and artist
Years in the biz: 11
First job in XP: Soldering circuits for an interactive art installation (“I had no idea what I was doing.”)
Currently working on: A dinner, a boutique, an art installation, a high-rise, a greenhouse, lacto-fermented sausages and getting closer to plants at a farm.
Where others can find you: www.misterjaune.com, Insta


Q: What is one top trend that you think will define the next year of experiential?
French kissing. It’s what’s on everyone’s mind, really.

Q: Ha, okay. What is one top trend you think will define the next 5 years of experiential?
Moving away from the ephemeral in order to get closer to permanence. So a lot more interior design, land art and architecture looped into the experiential grab bag.

A good collaboration is stronger than anything its individual parts could ever do on their own.

Q: Share some wisdom: What’s the best advice you’ve received, or biggest lesson you’ve learned, when it comes to working with creative teams and overcoming obstacles?
The best advice I ever received is that it’s better to split a dollar than to make 50 cents by yourself. A good collaboration is stronger than anything its individual parts could ever do on their own.

Q: Where do you look for inspiration when approaching a new project?
Nature, strangers, cartoons and things that make people smile.

Q: What’s an XP dream of yours you haven’t been able to make happen yet? Speak it into existence!
I want to make an interactive fashion pop opera… With food!

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