XP trend predictions: A Q&A with artist and experience-maker Nico Fonseca

Quick Facts

Nico Fonseca is, first and foremost, a storyteller. He creates participatory experiences that lie somewhere at the intersection of art and design, drawing on his background in film, interactive and in-situ projects. His latest endeavours have focused on sensory design, using food as a way to engage with people and create layers of experience.

Name & role: Nico Fonseca, creative director and artist
Years in the biz: 11
First job in XP: Soldering circuits for an interactive art installation (“I had no idea what I was doing.”)
Currently working on: A dinner, a boutique, an art installation, a high-rise, a greenhouse, lacto-fermented sausages and getting closer to plants at a farm.
Where others can find you: www.misterjaune.com, Insta

Q: What was your favorite moment at C2MTL 2023? Why?

My favorite moment from this year’s edition is the look on people’s faces when they came out of a lab or coaching session, the sense that they tapped into something that surprised them about themselves.

Q: What projects do you have coming up in the back half of 2023?

I’m looking forward to working on my book project this summer. I’ll also be working on a few one-off dinner projects, an art installation and then there are a few things that are up in the air before the 2024 edition of C2 in a brand-new location!

Q: What is one top trend that you think will define the next year of experiential?
French kissing. It’s what’s on everyone’s mind, really.

Q: Ha, okay. What is one top trend you think will define the next 5 years of experiential?
Moving away from the ephemeral in order to get closer to permanence. So a lot more interior design, land art and architecture looped into the experiential grab bag.

A good collaboration is stronger than anything its individual parts could ever do on their own.

Q: Share some wisdom: What’s the best advice you’ve received, or biggest lesson you’ve learned, when it comes to working with creative teams and overcoming obstacles?
The best advice I ever received is that it’s better to split a dollar than to make 50 cents by yourself. A good collaboration is stronger than anything its individual parts could ever do on their own.

Q: Where do you look for inspiration when approaching a new project?
Nature, strangers, cartoons and things that make people smile.

Q: What’s an XP dream of yours you haven’t been able to make happen yet? Speak it into existence!
I want to make an interactive fashion pop opera… With food!

Subscribe to the XP Land newsletter. Follow us on LinkedIn, Instagram, Facebook and Twitter.

Welcome to XP Land

The digital news platform covering the art, science & impact of the experiential world.

Get the insider's take on all things XP,
delivered weekly to your inbox.